Rejuvenation Palo Alto

Rejuvenation is an American-crafted and heritage-inspired lighting, hardware and home accessory store with locations across the country. The new downtown Palo Alto location sought to rebrand and reimagine the brand’s visual identity by giving order to its broad range of products.  Standing over 15’ tall, the new shelving boxes evoke the feeling of an old general store with a steel rolling ladder giving access to the upper boxes.  Within the modular boxes a custom created pegboard backdrop allows for flexibility of display while various fixtures such as drawers, flatfiles and flippers are inserted to showcase product.  This store represents a new direction for the brand and a prototype for future stores.